History has taught us that your ideas are only as good as you can market them. For hundreds of years, businesses have transformed their strategies and technologies to achieve the highest success. Yet despite the immense changes that have occurred in the art of marketing, the principles on which marketing is based have remained…

Google is constantly updating, expanding, and growing in the digital world. Yet, different platforms such as Facebook and Twitter have competed for online interest and traffic due to their convenience and overall entertaining nature. Even though we associate things like Facebook with avoiding boredom, Facebook has evolved into a strong marketing tool for businesses. Features…

Google is constantly updating, changing, and evolving online marketing strategies that can directly affect advertisers and those trying to get their product recognized online. One of Google’s most recent announcements has to do with the construction of display ads. A new default display format eliminates a good deal of hassle for advertisers seeking to create…