Google is frequently releasing updates that can directly affect websites and rankings for businesses (ie. between 500-600 times per year) Whether they are smaller, more regular updates, or large, annual updates, it is crucial to be up-to-date on these developments. It must be noted that Google updates can boost traffic and help businesses reach higher in the digital world. Unfortunately, not everyone benefits from these updates. Here are a few ways you can ensure that you and your business are ready for these updates.
Maintain a Robust Website. It is never enough to settle for a mediocre website. This is not simply about how eye-catching or cool your website is, rather it is a huge deal-breaker when it comes to rankings in Google. If your site is from the stone-age, is insecure, or is not adjustable to different screen sizes, your site is not robust. Your site should be secure and working smoothly so that when a Google update penalizes sub-par websites, yours is not affected.
Content, Content, Content. Some business owners think that if the website looks good, it is good. However, a site that lacks great content can lead to a huge decrease in traffic. Google is constantly stressing this point and recently stated on Twitter, “There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” If you keep putting out great content through your site, Google will push you up to the top.
Stay Informed. One of the best ways to be prepared for Google’s updates is to stay informed about them. Many business owners don’t bother to stay updated on Google’s activities until they start losing business. Other business owners might simply be unaware of the updates that occur. However, keeping yourself in the loop is crucial in order to maintain the best website and content. Being informed is one of the best ways to stay ahead of the curve in the digital world. As they say, knowledge is power.
These three keys are so important in being prepared for Google updates. However, they are sometimes very complicated and difficult to produce – especially on your own. This is why we offer services to create and maintain websites, produce unbeatable content, and keep you aware of this information. It can be overwhelming and sometimes impossible for business owners to handle all of these things and run a successful business at the same time. However, your online presence is an extension and representative of your brick and mortar business, and demands this sort of attention to detail. Team up with Did My Marketing today so we can help tell your story and help you prepare for the future.