Lead Generation Through Social Media and SEO: Moving Beyond Cold Calls
Posted by Jennifer Valenti
How many business owners have spent long hours making cold calls to find that they are not generating any leads? Or that the leads they generate are not really the type of customers they can service? Any business owner, large or small, is familiar with this stressful process. Social media content and SEO (Search Engine Optimization) are two methods of taking away some of the stress of lead generation, increasing website traffic, and ultimately converting customers.
Quality lead generation is one of the top issues businesses face today. Lead generation is the process of attracting and converting strangers and prospects into individuals who indicate some interest in your company’s product or service. Relying on only traditional methods, such as emails and phone calls can greatly increase the difficulty and stress of generating these leads. Often, these traditional methods lead to frustration over the quality of these leads and there are so many new and unique ways to generate leads through non-traditional methods.
So, why is lead generation so important? Simply put, it’s easier and more natural for someone to want to buy your product or service if they have already expressed an interest in your company. But, before you generate leads the most important step is to attract an audience. This makes it easier to convert these individuals into leads. If you’ve attracted an audience you’ve already begun to build a relationship with the potential customer and foster trust in your company and product.
Some important methods of attracting customers include social media usage and competitive SEO, both services offered by DidMy Marketing. Through our unique consultation process we can understand both your company’s needs and goals to ensure that the leads you generate from our services will be high quality.
SEO helps your website stand out from your competitors and allows potential customers to find your page that may not have known about your business otherwise. Over 90% of Google traffic comes from SEO needs by using high quality, useful, and relevant content, which will help with your website’s search ability. Increased search ability will increase your traffic to your website and ultimately sales.
Social media is also a great tool to attract attention to your business. DidMy Marketing can assist your company with pictures and content that will boost traffic to your business. Storytelling is a very effective method that our team uses to engage people and get them interested in your product or service. Once a person has shown interest in your product or service, they will be more likely to visit your website and convert to a customer.
SEO and social media marketing are just two of the many ways DidMy Marketing can provide assistance for your company. Our team can also develop a visually appealing and technologically advanced website for your business, which leads to additional customer conversion. For more information about our services please contact our team today!