Google is changing things up again. At the beginning of 2018 Google announced that local search on mobile devices is growing at a faster rate than mobile search alone—at something like 50 percent year over year. As a result, Google has added new features such as Local Business listings API for multiple locations.
As a digital marketing agency specializing in local business listings and reputation management, we pay special attention to these changes. For example, our listing citation service lists your business on 42 plus listing citation networks—more on that later.
But building on Google’s announcement of this exponential growth, the company announced a new GMB API, which is a new agency dashboard and new agency partner program. This API helps agencies manage additional categories of content, including merchant descriptions and certain posts for multi-location business or small businesses hoping to scale.
As the world’s biggest search engines, Google developed the agency dashboard in collaboration with a few of their agency partners. So, what’s in store with the new dashboard? Speed, for one thing. The dashboard enables single registered account on GMB to manage countless locations. Larger, user groups, are able to manage internal teams to control admission to their locations. It also promises to make product workflows easier to manage.
Agencies that have registered are already given access to the GMB features. On top of that, they have been given dedicated partner manager and countless other benefits.
However, not everyone is given access. Google has set criteria you must meet to join the program. While they don’t have a set number of locations under management requirement, they are focusing on agencies that are growing. So if you fit that criteria, then feel free to sign up for their new agency partner program. Their dashboard is now available for access, so sign up and start reaping the benefits of this new program.
However, with these changes in mind, a good question to ask about your own business is does your Google plus listing have the correct name, address, and phone number? Google will not push your company listing to the top of the search rankings if your local business information is incorrect. On top of that, where do your reviews stand? Are you aware that Google is now pushing good reviews and quality business information to the top of search results?
At DidMyMarketing, we are very much aware of these important changes to Google’s strategy. That’s why our listing citation service lists your businesses in all the right places, including Google, Yelp, Bing, and Yahoo, to name but a few.
Once you sign up for our service, we offer you a unique dashboard where you can monitor your listings and review and respond to negative and positive reviews on sites like Facebook, Google, and Yelp. This ensures that your business information is always accurate and gives you those coveted backlinks that push your site even higher up in local business search results. All of this aids with reputation management and local business listings to drive more customers to your business.
Learn more about our dashboard and the multiple benefits it offers, by reaching out to us today.