Why LinkedIn Marketing?
LinkedIn is considered to be the most sophisticated social network out there. Originally designed as a marketplace for professionals, the platform has expanded to attract users from across the internet. The best way to define LinkedIn as a viable marketing platform is that people invest their time on LinkedIn whereas they only spend their time on other social networks. Particularly if you are in the B2B domain, LinkedIn marketing is a must. Research shows that close to 80% of all B2B leads are generated through this social network.
Over 45% of your social media traffic to your website comes from LinkedIn. Plus, the average online consumer goes through 10 pieces of content before making a purchasing decision, and LinkedIn is the perfect portal for sharing your content online. But, what type of content should you share on LinkedIn? This is where we, at DidMy Marketing, can make life easier for you. We are an experienced digital marketing and web development company, specializing in LinkedIn Marketing. Keep us by your side and we will help you establish your brand presence on LinkedIn.
LinkedIn is late to the video marketing party but they are making up for lost time. As a brand, you can now promote video on LinkedIn. The great thing about using videos on LinkedIn is that you can target the right community. LinkedIn enables you to select the target audience for your video, according to demographics and other relevant criteria. Hence, you can rest assured that your video will only be shown to professionals who are interested in purchasing from your brand. At the least, you can get them to the first stage of the sales funnel.
Our LinkedIn marketing specialists will develop videos in collaboration with you and promote them on LinkedIn. Based on your input, we will create the ideal customer persona and then tailor the video content according to their preferences. With the targeting features that the social network offers, reaching your target audience is considerably easier. We will also optimize your LinkedIn profile, including adding a profile video that communicates your brand message to your target audience. We can also help you with posting and setting up paid ads on LinkedIn and generate the results you expect.
We can assist you in determining the ideal budget for your paid advertising. LinkedIn mandates that you spend at least $2 a day on advertising, but we can suggest the ideal amount you should spend on a daily basis. By selecting the ideal target audience and tailoring the content of your ads to their preferences, we can ensure you get the results that you want. LinkedIn is great for paid marketing, as you can select from nine different types of ads, and we will help you make the right decisions.
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All in all, you should get on LinkedIn to promote your brand without delay, because if you don’t, your competitors will. DidMY Marketing can help you regain your edge with superior LinkedIn marketing services in Buffalo, NY.