YouTube Marketing

YouTube is the Second-Largest Search Engine…
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The YouTube Stats that Matter

If we tell you that YouTube is the largest video sharing website on the internet, you will call us Captain Obvious. Around the world, people watch over 6 billion hours of video, every month, on YouTube. In terms of searches, YouTube is the second-largest search engine in the world. The number of searches on YouTube is higher than AOL, Ask, Bing!, and Yahoo combined. By marketing your brand on YouTube, you can become more search-able. For this, you need to decide on the type of ads you want to run on YouTube.

The world of technology is constantly changing. It is an evolutionary process and we realize that in order to keep up with the world, we have to evolve with it. We believe that this process is not only for us but for our clients as well. This is the reason when we work with our clients; we make sure that their technology and business are constantly evolving as well.

  • 1.3 billion users go on YouTube every day and watch a combined 5 billion+ videos
  • The number of users has increased constantly, year on year and is expected to continue to increase
  • Close to 90% of online marketers use video
  • YouTube videos account for at least 20% of all online activity

At DidMy Marketing, we are YouTube marketing experts. We can help you establish a strong presence on the video sharing platform and gain an edge on your competitors.

What Type of Ad is Right for You

You can choose from in-stream and in-display ads on YouTube. Keep in mind that both types of ads are effective and serve different purposes.

In-Stream Ads

You would be familiar with in-stream ads, which pop up while you are watching a video. The ad plays for 5 seconds before users have the option to skip it or click on it to watch it all the way through. You can generate a higher number of impressions via in-stream ads as compared to other types of YouTube marketing. You only have to pay for a view if a user watches at least 30 seconds of your ad, or the entire ad (if it’s shorter than 30 seconds).

In-Display Ads

In-display ads are different in the sense that they appear in the sidebar. YouTube displays some ads next to the video that is playing, and the in-display ads also appear alongside. The viewer has to click on the ad to view it. In-display ads can help you attract more subscribers and also get more views.
Regardless of the type of ads you want to use, DidMy Marketing can create and post them for you. If you are confused about choosing one, we can advise you according to your requirements.

The Importance of Targeted Ads

With 1.3 billion users, YouTube attracts a third of all internet users. You can use targeted ads to increase your reach on YouTube and attract your target audience. The great thing about YouTube is you can target your ads according to

  • Demographics
  • Keywords
  • Topic
  • Category
  • Placements

You can easily exclude any categories or topics that you don’t want to associate your brand with. Again, DidMy Marketing is your one-stop shop for YouTube marketing, reducing your hassle and enabling you to generate the results you desire.

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